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Program Director, CBTP

Weill Medical College of Cornell University

New York, NY
Job Code:
Weill Medical College of Cornell University
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Job Details

Job Title Program Director, CBTP

JobID 7141

Location: New York, NY

Description Position Summary
Responsible for helping to build and manage the Children’s Brain Tumor Project .CBTP. brand and all aspects of marketing communications in order to raise awareness of and fundraising for the organization. In collaboration with other team members, set the organization’s strategic fundraising agenda to achieve its revenue goals through the solicitation of individual, partnership, corporate, and foundation support and grants.
Job Responsibilities
+ In collaboration with key stakeholder team members, responsible for short and long term strategic brand planning. Creates comprehensive development plans with targeted goals, objectives, methods, quantifiable outcomes, and timelines.

+ Designs, directs and executes strategic marketing plans to support the department's programmatic growth and development.

+ Continuously analyzes current communications and designs/implements new, more cost effective standardized systems of communications to target audiences.

+ Initiates and coordinates special events to support marketing objectives.

+ Provides strategic direction to a web designers and writers and works collaboratively to upgrade, enhance and maintain the department’s website. Establishes outcome measures to monitor effectiveness and utilization.

+ Analyzes, develops and implements marketing strategies for new programs and services; prepares individualized marketing strategies for new physician recruitments. Monitors performance to objectives, adjusting strategy/focus as necessary.

+ Identifies funding needs and opportunities to support/promote program initiatives; develops strategies for prospective donors/philanthropy campaigns and fundraising events.

+ Develops and prepares marketing material for target media and philanthropic prospects; tracks and updates sponsors on developments and initiatives in clinical care, research and/or education programs.

+ Investigates and identifies donor prospects through market analysis and networking. Serves as liaison with hospital/college marketing, public affairs and development staff to increase exposure of department’s faculty/services among target audiences.

+ Prepares annual reports on marketing and philanthropic activities, tracks outcomes and trends; prepares analyses for strategic marketing plan. Ensures marketing materials have consistent image and branding.

+ Develops and manages annual operating budget for marketing and philanthropy development.
+ Bachelor's Degree in related field
Approximately 4.8 years of experience in strategic marketing and fundraising; preferably within the health care industry and/or an academic medical center.
Knowledge, Skills and Abilities
+ Demonstrated creativity and analytical thinking; visionary attributes, demonstrated ability to bring ideas to the table.

+ Ability to estimate work, organize, plan and schedule multiple projects simultaneously.

+ Demonstrated proficiency with MS Office Suite and database applications.

+ Advanced level of communication and interpersonal skills.
Licenses and Certifications
Working Conditions/Physical Demands
Weill Cornell Medicine is a comprehensive academic medical center that's committed to excellence in patient care, scientific discovery, and the education of future physicians in New York City and around the world. Our doctors and scientists.faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization.are engaged in world.class clinical care and cutting.edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork.Presbyterian Hospital/Weill Cornell Medical Center, NewYork.Presbyterian/Lower Manhattan Hospital, and NewYork.Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients . the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity/Minorities/Females/Vet/Disabled employer.

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